News & Press Releases :: New Brand Ambassador

Agriculture keeps the nation well fed; farmers toil hard hence, their proud work keeps our nation ticking. The new brand ambassador of Shakti Pumps would be shortly seen on your Television Sets expressing this reverence to the Indian farmers.

Mr. Dinesh Patidar- Chairman and Managing Director, Shakti Pumps (I) Ltd. says that our brand makes a difference to the farmers across the nation. We feel that farmers donot simply serve the nation, but also feeds and provides for it, the farmers are much more than KISSAN and should be addressed to his true stature as an ANNADATTA.

To emphasize the message and address the farmers superlatively, we needed to choose a personality with huge stature, someone who is not only respected globally for his achievements but who has retained his character and stayed true to his roots; a personality that’s larger than life, but still humble enough to bow down before our Annadattas; a personality like Amitabh Bachchan. Our Ad is been shooted last month itself and is being telecast on various national & regional channels on TV explains Mr. Ankit Patidar- Vice President, Shakti Pumps (I) Ltd. Amitabh would be presenting his message in this ad in his heart warming way. The Ad starts with the catchy lines- “Aaiye mai aapko humare Annadatta se milwata hoon… Log inhe kissan kahte hain… Ye vo hain jo dharti ko Cheerkar, uske dil mein beej bote hain…. Use seench kar, ugaakar anna ghar ghar pahuchate hain…